Aishwarya Rai an Indian darling with striking timeless beauty, poise, intelligence, obscurity a fashion icon of India, was signed up as brand ambassador for the launch of the brand of Nakshatra.
Nakshatra, A traditional Indian product with a circular cluster comprising of seven stone floral designs. The name Nakshatra means 'Constellation of Stars' in Sanskrit arose from the product itself - Circular resembling a constellation of stars. It symbolizes infinity, radiance, immorality, vastness and power. Aishwarya Rai, totally matches the product with all the qualities mentioned above for Nakshatra. With aishwarya Rai Nakshatra Diamond Jewelry Brand Ambassador, Nakshatra has got a unique position in the market. It is a brand that provides a special experience to consumer. It has given the traditional floral jewelry a new way of look with the celestial beauty Aishwarya Rai. India has been the World's largest market for gold, with the privately held gold in country. 85% of gold that comes into the country is used for making jewelry with world Gold council. Share of diamonds in minimum in India as compared to gold. So Before coming to India, Diamond Trading Company (DTC) had huge studies.
The DTC is diamond marketing arm of the De Beer Group of companies and supplier. The DTC is better Know to the public for is favorite slogan- A diamond is forever. DTC had helped bring about an expanded when DTC created new design choice and collections for the retail trader and encouraged manufacturers to enter the domestic market. The result was immediate. There was a burst of speed in the sales of manufactured jewelry purchased by the retail traders.
In 2000 Nakshatra was the first brand to be launched by DTC in a marketing partnership with its clients - the sight holders who cut and polish the diamonds and manufacture the jewelry market in India.
Aishwarya Rai Nakshatra Diamond's Brand Ambassador became today's modern face of Indian tradition with mysticism and symbolism. Within the first year of its launch, Nakshatra acquired a good market. After that it continued and in the next two years, it has become the leading branded jewelry collection in the country. The total market was for Bridal, non- bridal collection and the regular ones for the rich people who buyers' diamonds in the regular basis.
Nakshatra is a circular cluster of six to nine stones, with the central stone larger than the stones surrounding it. It is a traditional Indian floral design with a fashionable look. Nakshatra is a powerful imagery in women's minds - mystery, brilliance, beauty and a constellation of stars. Aishwarya Rai the face of Nakshatra personifies there quality in every respect. Certificate of Authenticity is given with each piece of Nakshatra. Nakshatra has also created "Nakshatra Brand Zones" which are specially designed to enhance the consumers brand experience. It played an important role in the retail trade.
In 2001, Nakshatra was awarded with silver Effie and in the following years with the Bronze Effie. [ The Effie is the most significant awards in advertising that recognize effectiveness and honor tangible results. ]
In late 2002, a new Nakshatra commercial advertisement created a renewed interest in brand and reinforced its celestial essence 'Nakshatra as' The brightest cried of light crossed all above and below line activities.
In early 2003, DTC launched a special edition of Nakshatra collection called Ash's choice. These collections were specially chosen by Aishwarya Rai only 1000 paces in the designs. And in the same year Nakshatra Utsav was awarded the best trade promotions aware at the McDowell's Signature All- India promo awards. At these times it was launched in 44 cities during May - June. Nakshatra utsav was a great success in the overall Diamond Jewelry sale with double digit growth. Specialty of Nakshatra is Aishwarya Rai Nakshatra Diamond Jewelry Brand Ambassador and is also in the market by looking at buyers of it.
Every fifth consumer buys a Nakshatra, Who is looking for floral diamond jewelry. In the making of Nakshatra pieces approximately 4,00,000 diamonds have been used.
Diamonds with which Nakshatra cluster jewelry is made were formed over 800 million years ago.
In short, Nakshatra diamonds a considered to be the best diamonds in the market. And as jewelry with the symbolic values with feminity, splendored and obscurity.
Bollywood superstar Aishwarya Rai may soon join the ranks of Hollywood beauties like Beyonce Knowles, Elizabeth Taylor and Diana Ross, by becoming the first Indian face of the legendary doll 'Barbie'.
